Welcome to Twisted Generation, a brand born out of struggle, resilience, and a burning passion to rise from the darkness.
My name is James & i thought you might want to know a little bit more about who's behind the Twisted Generation brand & why i started it.
I previously spent 25 years as a sound engineer in the TV & Film industry in London. It was my dream career.
Near the end of 2019 one of my oldest & closest friends suddenly passed away from cancer. He was the same age as me & also the director of the company we worked for. Also someone i had worked alongside for over 20 years.
3 months after his death i was shocked to learn i had been made redundant from the job i loved!
I felt like i was still getting over my friends death & now i had this to deal with as well. So I know what’s it's like to suddenly find yourself in a
dark place & not know what to do next!
It was at that point i said to myself:
"I'm never going to work for another company again, now it's time to work on my own dreams"
Fuelled by my love for tattoo culture and the transformative power of fitness & bodybuilding, i envisioned a clothing line that would not just
offer high-quality streetwear but also act as an emblem of resilience. My mission was to create a brand that could inspire and empower individuals to transform their adversities into opportunities, just as i had done.
After a solid year of planning, learning & testing i launched Twisted Generation in Feb 2022. The brand surprised a lot of people as no one knew it
was coming & the momentum had started!
Twisted Generation goes beyond being just a clothing label:
- Every piece is handmade & cut to our own unique size chart. The style, cut, fit & fabric is 100% unique to Twisted Generation.
- We do not just print logos on blank t-shirts.
- We're a symbol of drive and self-assurance, stepping out and smashing goals.
We've taken over social media, where our customers and followers can connect, share their stories, and feel a part of something bigger. We believe
in creating an inclusive environment where everyone can feel heard and appreciated.
Twisted Generation isn’t just about wearing a brand, it's about embodying a fearless attitude. It's about stepping into, owning, and rocking
that badass mentality.
Welcome to Twisted Generation
‘Things don’t seem as dark if you are already dressed in black’.